Get the latest and greatest Fitbit for the holidays and score a $50 Amazon Gift Card! Through Black Friday, Amazon is offering a $50 gift card with the purchase of the all new FitBit ionic Smart watch at $299.00.

• Start dynamic personalized workouts on your wrist with step-by-step coaching
• Store and play 300+ songs, plus download playlists from Pandora
• Use built-in GPS/GLONASS to track pace, distance & routes and get Pure Pulse continuous heart rate tracking & real-time zones
• Package includes both large and small size bands for the perfect, comfortable fit for all-day & all-night wear
• Access your favorite apps for sports, weather & more and make payments on the go with a built-in NFC chip
• Track runs, swims, rides, workouts, all day activity and sleep with 4+ day battery life (varies with use & other factors)