The Psychology of Advertising
If you want to start a business or want to promote some of the products you’ve made, you must get acquainted with the psychology of advertising. Advertising is an art and it also uses a lot of subliminal messages in order to make a product be more appealing to the possible buyer.
The psychology of advertising deserves your attention if you plan on outwitting your competitors and get the attention of the target clients you plan on having. If you master the main concepts of this kind of psychology, the sky is the limit.
The Innate Emotions
It all started with John B. Watson, the founding father of behaviorism in the States. He focused on advertising and on how we can use psychology in order to make advertising be a success. He targeted the viewer’s innate emotions: love, fear, rage. People love being the center of attention and they fear rejection. He worked with this data and came up with some amazing approaches in advertising.
Focus on Demographics
Statistics is an important tool in both psychology and advertising. Marketing is also another field that uses statistics. The demographic data will help you understand what people want and you can adjust your advertisements in order to suit a certain age group and a certain geographical area (since customs and traditions differ greatly from country to country). This way you make sure that you reach your goals.
The Power of Suggestion
You won’t believe how important the power of suggestion is. So don’t underestimate it and use it as many times as you possibly could. Different advertisement techniques employ direct messages that look like subtle commands such as: “try this product and you won’t t regret it.” “Use this lotion at least twice a day and see the amazing results after just one week” and on and so forth.
Spark People’s Curiosity
If you make people curious for more or you get them to pay attention to what you have to sell, you have already won the battle. So focus on selling things that are useful for your possible clients but don’t mention all the info about your products in the advertisements. Mention the highlights and spark people’s curiosity. They’ll ask others about your products, go to your website to find out more and eventually end up ordering a certain product to see what the fuss is all about.
Subtle Repetition
Use simple words to name your products and to advertise them. Repeat the important words so that the clients will remember what you have to offer them. Subtle repetition will make your clients remember the name and traits of the products you are advertising.
Sell Something Credible
People are interested in something genuine. They are susceptible to advertisements that seem to sell a flawless product. Focus on the details; mention all the pros and a few flaws to make people realize that you are actually honest with them. They appreciate honesty more than anything else. Once you are sincere with your clients, your business will bloom.